A comprehensive health support program providing information on better understanding certain conditions, healthy living tips, and improving communication with healthcare professionals. From its inception, I was involved in everything from naming the program, to brand development, to the execution of subsequent materials.
An extensive campaign producing:
100+ Articles
400+ Original recipes, including a meal planner to calculate daily calorie intake
1000+ Print pieces
1000+ Page website
When Teva Pharmaceutical's Respiratory Department was looking for a way to increase traffic on their intranet site, I was brought on to implement a new and engaging redesign. Teva, a multinational pharmaceutical company and the largest generic drug manufacturer in the world holds specialties in Central Nervous System (CNS), Oncology, Pain and Respiratory. Working with the Respiratory Department, I developed pages tailored to each brand featuring news, stats, employee spotlights, photo galleries and communications. The design and navigation was so successful that Teva's Oncology and CNS Department recruited me to redesign their sites as well.
- UX
- Content and design for over 30 teams
- Created spotlights for standout employees, interviews and Q&As
- Devised contests to engage interaction within the site
- Edited supplied content for grammar and spelling
- Managed copywriter for original content
In the $5 billion market of orthobiologics, Vitagel is a medical device used to restrict bleeding and facilitate healing using the patient's own biology. Combining microfibrillar collagen and thrombin with the patient's plasma produces an effective and safe hemostat. In an effort to showcase the benefits of this product, the reps requested a sales piece that would create a lasting impression with the doctors—something that would stick. I was brought on to concept and design a folder and sales sheets. By using lenticular printing on the inside spread, a three-dimensional story unfolds to represent the hemostatic process. The client was very happy with the completed piece as it was an effective approach in memorably communicating their product.
Presentations developed for multiple sectors. Brand adherence, photo search, photo retouching and infographic design.
Tyco's Human Resource department was looking to implement new initiatives to improve employee engagement and to encourage professional growth. Multiple brochures were created and dispersed throughout the company covering such topics as culture, coaching, and leadership.
Software that supports users in the area of business intelligence, arcplan is globally employed by approximately 3,200 companies. A key feature of the software is the ability to view massive amounts of data quickly. Working from that model I developed the concept and design for their advertisements. Other works included design of their splash page for dynaSight, as well as the design for the arcplanet logo.
A B2B Customer Loyalty Program was needed for hearing aid manufacturer Sonic Innovations. I was brought on board to create a logo for the program as well as develop a design for the PowerPoint and in-office materials. A system of infographics was then generated for various parts of the program.
Concepts for a wellness event promoting Takeda’s IBS drug at the time, Amitiza.
- Direct mail to consumer
- Invitation
- Poster
The Solutions for Wellness program integrates physical health and wellness into a whole-person approach to treatment. The goal being to reduce the high morbidity and mortality rates in people with serious mental illness with modifiable lifestyle changes.
I worked on the design and concept for various program pieces. The feedback from patients was inspiring!
The Solutions for Wellness program was eventually added to SAMHSA's Distinguished National Registry.
1199 SEIU United Healthcare Workers East, the largest healthcare union in the United States was looking to reimagine the 1199SEIU website focusing on its 400,000+ members. They wanted the new site to reflect the rich history of 1199 and celebrate the members and unsung heros. Working from their corporate colors, the below concepts were created to capture the energy, warmth and spirit in a simple bold manner—strong diagonals were also incorporated to mimic the dynamism of this active group.
Zephyr Series
A graphic novel series created for Merck’s Georgia Asthma Project—an asthma education program for young inner city teens, their parents and schools. Working alongside an Illustrator and copywriter, I was involved with concepts, direction, typography, and layout. The pilot released in Atlanta, GA.